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Read it and accelerate your practice building

Ask yourself: is my billing performance measurable, consistent, and scalable? Am I working to improve them or am I spending all my time chasing individual denials and arguing with insurance companies? Am I working "on" the business or "in" the business?

Billing, because of its complexity, creates opportunities for providers to commit fraud and for payers--to benefit at the expense of providers. But the playing field is uneven: the insurance companies are armed with a powerful three-pronged system to keep providers' money: solid business strategy, well-documented and professionally managed processes, and leading-edge technology.

Without an equally powerful methodology, how can you succeed? An in-house billing operation and a naive outsourced billing office owner are often helpless against the payers. Just like patients who lack education about their own body and their nervous system, practice owners are often ignorant about the reasons for their underpayment or for the lack of practice growth. A systemic office "subluxation" may not be immediately observable to a naked and untrained eye, yet it may cause major setbacks for the practice owner.

Lirov's Practicing Profitability outlines such a methodology. It's the first book to systematically approach billing from the payer-provider conflict perspective and to apply the "network effect"--the most revolutionary characteristic of Internet technology. It emphasizes the importance of integrated office workflow and it sharpens business focus. This book shows how focus and teamwork can be turned around systemically from being points of vulnerability to the strongest weapon for improving practice profitability.

Read it and accelerate your practice building.

Bran Capra, DC
Billing Precision: The CNS for the Chiropractic Office.


Technology that shows me a bird's eye view of every practice I coach, helps me judge how much valuable time and energy I should invest in each doctor-coach relationship, and helps me objectively decide how I can better help many more people get the best possible care.”

- Charles Majors, DC
Planet Chiropractic
Romeoville, Illinois

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