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Sets a new standard for practice management,
       
On Wall Street, managers have little tolerance to walking away from money. In "Mission Critical Systems Management," Lirov's earlier book, he described lessons learned while implementing rigorous systems management processes across the trading floor of Lehman Brothers. Written 10 years ago, "Mission Critical Systems Management" remains today the single best reference source for centralized management of Straight Through Processing (STP) technologies, which continue to serve cornerstone to massive trade settlements accomplished within extremely tight and legally enforced time limits.
  
In Practicing Profitability, Lirov shares his unique experience of applying those same principles to the development of industrial-grade infrastructure for healthcare practice managers, engaged in a continuous struggle to get paid. His book shows how to design and implement standards for increasing both the scale and quality of medical claims processing. Vericle, the system described in Practicing Profitability, turns claims processing into a commodity, creating, growing, and sharing the benefits of economies of scale across all of its clients. Vericle reduces operations risk of medical practice, improves its cash flow, and allows the physician to focus on patient care. Stand-alone medical practices are unable to achieve such massive benefits in principle because of relatively small claims volume and corresponding limitations of personnel and technology resources. Practicing Profitability shows clinic owners and billing service managers how to overcome these limitations with Metcalfe's "network effect," by combining STP technologies in a Software as a Service (SaaS) model.
  
Brief and informative, Lirov's book offers a modern technology perspective to the most frustrating billing problems, faced today by tens of thousands of small practice owners. Practicing Profitability sets a new standard for practice management processes.
  
Dave Macolino, President
Billing Dynamix, New York



Technology that shows me a bird's eye view of every practice I coach, helps me judge how much valuable time and energy I should invest in each doctor-coach relationship, and helps me objectively decide how I can better help many more people get the best possible care.”

- Charles Majors, DC
Planet Chiropractic
Romeoville, Illinois

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