Medical Billing Business Marketing 101
Your medical billing business marketing plan must address internet, social media, and conventional resources:
Internet: a website, a blog, webinars, landing pages, and email campaigns. Your website needs to show specific results and client testimonials. Most importantly, providers looking for a medical billing business in their area, must be able to find you. Your website ranking on a Google search is a function of relevant keyword density and tons of other factors, relevant to SEO (Search Engine Optimization).
Social media: presence on Facebook, Linkedin, and Twitter. Your Facebook and Linkedin accounts need to be periodically and continuously updated. Your changes need to propagated on Twitter.
Conventional resources: participate in conferences, give presentations. Give away business cards and advertising 3-folds. Advertise in local newspapers.